If you look up "charming" in the dictionary, you'll see that it not only has references to strong attraction, but to spells and magic. Then again, what are liars if not great magicians?

“Us frogs understand this.”

“The most basic and somehow forgettable thing is this: Love is not pain. Love is…”

“We are thickly layered, page lying upon page, behind simple covers. And love - …”

“Fear was the biggest bullshitter, he’d said. But sometimes, too, fear told the …”