Simplicity is about subtracting the obvious and adding the meaningful. Author: John Maeda Copy Quote More from John Maeda “A book is a human-powered film projector (complete with feature film) that adva…” “Amidst all the attention given to the sciences as to how they can lead to the c…” “The problem isn't how to make the world more technological. It's about how to m…” “If you are going to have less things, they have to be great things.”