Less is more. Autor: William Zinsser Copy Quote More from William Zinsser “Don’t try to visualize the great mass audience. There is no such audience—every…” “But what if we fail' they ask, whispering the dreaded word across the Generatio…” “As a writer you must keep a tight rein on your subjective self—the traveler tou…” “Writing is an act of ego, and you might as well admit it.”