A Piece of writing has to seduce the reader, it has to suspend disbelief and earn the reader's trust

“When we changed the channel from violent television to tamer fare, kids just en…”

“Merry Christmas to all, and y'all sleep tight.”

“She found that obese kids watch no more television than kids who aren’t obese. …”

“And the rule still holds true: more diversity translates into more division bet…”