We grow up going to school, where you get a gold star, you get the A-plus," she says. "At work you're constantly being evaluated. Then you become a homemaker and suddenly nobody is giving you feedback. Suddenly no one is paying attention to what you're doing. Blogging is a way to get this validation from other people. You put up a recipe and people go, 'Hey, that's a great photograph.'" Clearly blogs can give emotional value to housework. But if a blogger is actually making money from a blog, even a little bit of money, it cane make the blog even more validating.
Emily MatcharFor women with children, the new handmade economy offers the tantalizing possibility of flexible, part-time, at home work--the "egg money" of the twenty-first century.
Emily MatcharJean Railla puts it even more bluntly: "Workplaces are still very sexist--it's hard to be a woman in the workplace.
Emily MatcharMy grandfather so throughly considered cooking to be "women's work" that he wouldn't even enter the kitchen to get his own glass of water. My husband, born sixty-one years after my grandfather, shows his love by bringing me coffee every morning and whipping up chocolate-chip cookies for friends' birthday parties. I think it's fair to say that few young men these days feel less masculine for knowing their way around a kitchen.
Emily MatcharIn progressive, middle-class circles these days, there's the overwhelming sense that procuring and cooking freshest, healthiest, most sustainably sourced food should be a top priority for any thinking person.
Emily MatcharBut she realized that modern homemaking could be creatively fulfilling in a way she'd never imagined. Unlike previous generations of housewives, who Erika imagines were bored and dissatisfied, Erika says women her age treat the duties of the home as outlets for their creativity.
Emily MatcharDozens of my own friends and acquaintances--ambitious, educated women who might have turned up their noses at anything domestic had they been born a generation earlier--have blogs dedicated to cupcakes or knitting or vintage home decor.
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I was in need of some community," she said. "I think that's the reason so many women bloggers start blogging, just to find someone out there who knows what they're going through.
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