Personal isn't the same as important.

“You did what you were told or you didn't get paid, and if things went wrong it …”

“And just when you’d think [humans] were more malignant than ever Hell could be,…”

“Quite possibly, in those days, when his temper was more liable to explode into …”

“Drinks like this tend to get called Traffic Lights or Rainbow's Revenge or, in …”